Just imagine your reader sipping a cup of coffee and raising an eyebrow to something
You know, you’re just sitting down to write and feel well stuck. You know, staring at the screen, fingers on your keyboard hovering over the keys, and trying to figure out how to actually “impress” your readers without coming off truck, trying too hard. Been there.
It’s tough, right? But here’s the thing: impressing your readers isn’t just about fancy words or complex ideas. It’s about connecting with them, engaging them in what is going on, through a story or an insight real as it is to speak to them. So let’s speak about writing to impress, what really gets attention without feeling fake or formulaic.
Let’s just first admit something: writing to impress is a kind of ego thing. We all love that “wow” reaction, the “this person knows their stuff!” moment. But that’s where people get it wrong: they want to sound like some user-defined expert, using words nobody says out loud, and-let’s be real-it sounds cold. Writing should feel like a conversation. Think about your favorite book or article; chances are it wasn’t just the information inside it that made you love it, it was the “voice” behind it. You could almost hear the person talking to you, right?