First of all, what is copywriting?
Copywriting is the act of creating content to help convince a customer to perform a specific action, be it to buy a product, sign up, etc. It is all about the person on the other end. Knowing the target audience and what they are thinking, feeling, and experiencing is key.
The above will give you the ability to plug into that, gauge, and be able to tweak and optimize the copy for better results. These few tips have helped me immensely in my copywriting journey, and and I hope they come in handy for you too.
Let’s get right into it.
- Take courses: I have learned a lot from different Udemy courses on copywriting that I have been opportuned to take so far. I’ve taken so many, but the one that stood out for me was the YouAccel Training by Matthew Roinick. In that course, I learned about the different formulas that can help in creating a flawless copywriting headline, deterrents to writing exceptionally well, and the various organizational and action copywriting formulas, amongst many others. A good time was definitely had, and I can’t wait to implement it.
- Niche down: There are various niches in copywriting. In order to be successful while learning this skill, you have to pick a niche and stick to it. If you’re like me and find it hard to make a decision and stick by it, you should make conscious efforts to do this so as not to be a jack of all trades and a master of none. Some of the various copywriting niches are:
- Technical writing
- Ghostwriting
- SEO writing
- Direct response copywriting
- Magazing copywriting
- Digital marketing
- Fashionand beauty
- Email copywriting
3. Read: In order to be an expert in a particular niche, one must narrow down and be an expert in that field of choice. To achieve that, you have to read a lot from people who have more experience so as to guide your path, especially for people like me who do not have mentors or guidance, this is ideal.
Here are a few books that have helped me so far:
- Scientific Advertising by claude hopkins
- Adweek copywriting by Joe sugarman
- Copywriting Handbook by Bob Sly
- Breakthrough Advertising by Eugene Schwartz
- The Gary Halbert Letter: A crash course on copywriting
4. DIY: In order to practice what you’ve learned, you have to do it yourself first. To get employed, you’d have to show a sample of your work, which is called a portfolio. You can build your portfolio by picking a website that you love and rewriting it’s content using canvas templates, Word, etc.
You have to rewrite the contents of these platforms in order for them to be your work, not just add them to your portfolio.
If you’re still confused, you can visit CopyThatShow website. It has a guide that can help even with no prior experience.
Thanks for reading!