I have followed Jordan Belfort’s career for a while now and I am familiar with his history going back to the books that he has written in the past. As soon as I heard about the book, I knew that I had to buy it for my own library, and I am very happy that I did.
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There are a wide variety of subjects that he discusses in the book. The ‘basic’ and ‘advanced’ portions both contain his discussion of voice tone and if you are not familiar with his work, you may be surprised to learn that it is not what you are expecting. Every step of the sales process is covered in this book, along with an explanation of how everything may be described as a “straight line” in a linear fashion. Even though each chapter contains several important takeaways, the one that I found to be the most interesting was the one that dealt with looping. Although it is a straightforward idea, I have been curious about its significance ever since I heard about it in one of his interviews. For a more enjoyable reading experience, this book contains many humorous stories; however, you should remember to bring your sense of humor with you.
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Below you will find the chapters page for the book.
- Introduction: The Straight Line System
- The Science of Success: The Inner Game of Wealth
- Mastering the Art of Prospecting: The Science of Selling
- The Straight Line Persuasion System: The Art of Prospect Management
- The Art of Qualifying: How to Take the Prospect’s Temperature
- The Art of Presenting: Telling Isn’t Selling
- The Art of Handling Objections: Controlling the Sale
- The Art of Closing: Ask and You Shall Receive
- The Art of Leadership: How to Build a World-Class Sales Team
- The Art of Entrepreneurial Time Management: How to Succeed in Business Without Sacrificing Your Life
- The Psychology of Success: Belief Systems and Your Vision
- The Science of Getting Rich: How to Accelerate Your Wealth-Building Process
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In general, this is a fantastic sales book that is virtually superior to every other sales book available. No matter if you are a seasoned professional or if you are just starting on your journey into the profession of sales this book will give you a solid foundation and a guiding star for you to chart your course.
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