A Guide to Success: “The 1-Page Marketing Plan” by Allan Dib | by Marc Johnson | Apr, 2024

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As you may have noticed, I get a bit anal retentive about the process of learning about the business.

Either it’s in the world of personal development or being an entrepreneur and learning about your business — whatever it is that you’re learning, you have to continue to master it.

If you enjoyed that experience, you might consider reading at least one book a month, and if you have considerably more time, maybe even a second? In this post, I would like to discuss a text that has been on my mind lately.

To build a good business you must kill a sacred mushroom and stop random marketing efforts and adopt a real plan for growth.

It is precisely such an approach that the book I’m describing proposes. Traditionally, marketing planning is viewed as an arduous and time-consuming task, not unlike the long division we all dreaded as children. In fact, it’s probably why so many entrepreneurs skip it.

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